Brandstir Reader lets you use your iPhone or iPod Touch 4th Generation to detect imperceptible digital watermarks or QR codes in printed materials. Read a watermark or QR code to link you to information, video and related content through many different types of network services.
Digital watermarks are imperceptible digital codes that can be embedded into printed content; you cannot see them, but your phone can. Launch the app and hold the camera steady, 3 - 8 inches away from any watermarked content. For more information on the Brandstir Reader platform, visit www.brandstir.com.